GUERRILLA BOOK PROMO 101
Several authors have asked me to teach them how I promoted my book L IS FOR LION. Here’s a quick list for you!
PARTY
Your book needs a party. Invite everyone you want to thank. Everyone who’s helped you along the way to this special day. Have books for sale, and have someone else handle the cash. I made paper roses out of manuscript pages. They were gorgeous, fun, keepsakes, gifts for the guests. At one point in the party everyone read some phrases out loud from their rose. It was fun to see who got what part of the book. I asked friends to help make this party happen. One friend donated the room. Another brought a case of prosecco. Another hosted a ritual, played DJ, etc… The publisher said “yes” when I asked for some money for food. I went to the best Italian…
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