BOOK PROMO 101

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Annie Lanzillotto Action Writing

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GUERRILLA BOOK PROMO 101

Several authors have asked me to teach them how I promoted my book L IS FOR LION. Here’s a quick list for you!

PARTY
Your book needs a party. Invite everyone you want to thank. Everyone who’s helped you along the way to this special day. Have books for sale, and have someone else handle the cash. I made paper roses out of manuscript pages. They were gorgeous, fun, keepsakes, gifts for the guests. At one point in the party everyone read some phrases out loud from their rose. It was fun to see who got what part of the book. I asked friends to help make this party happen. One friend donated the room. Another brought a case of prosecco. Another hosted a ritual, played DJ, etc… The publisher said “yes” when I asked for some money for food. I went to the best Italian…

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About Annie Rachele Lanzillotto

www.annielanzillotto.com www.lisforlion.com Author of "L is for Lion: An Italian Bronx Butch Freedom Memoir" SUNY Press 2013, and "Schistsong" Bordighera Press 2013 Currently narrating / recording my audiobooks at The Loft studios in Bronxville, New York. If you'd like to contribute to help audiobook production, contact me: lanzillotto@gmail.com. Spread the Bronx accent far and wide, to listeners, to those for whom reading a book is impossible or arduous...

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